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“Toast Our Coast” Wine and Ale Trail App Goes Live!

Worcester County Tourism Announces a New Mobile App for Its Award-Winning Wine and Ale Trail, “Toast Our Coast”

December 6, 2012 The Worcester County Office of Tourism (WCT) in Snow Hill MD announced today that it has added a significant benefit for visitors to its popular “Toast Our Coast” Wine and Ale Trail on the Delmarva Peninsula, a mobile smartphone app. The app provides maps and directions to each participating winery and brewery, as well as an area map, contact information and hours of operation for each site, and an events listing and information about the area.

Mobile web apps are a fast-growing alternative for local businesses that want to get their message out  to potential customers and constituencies via mobile platforms like smartphones and tablets. The “Toast Our Coast” app takes advantage of the smartphone’s geo-location capabilities, as well as the ability to call any of the participant locations with a tap of the screen, to keep a list of favorite establishments on the phone, and to share the app directly with friends via text message, email, or over social media like Facebook and Twitter.

Worcester County Director of Tourism Lisa Challenger decided to work with the mobile app development company AppCreatorPro, based in Huntingtown MD, to provide this resource. “The ‘Toast Our Coast’ website has been a very popular way to introduce visitors to the marvelous wineries and brew pubs of the Delmarva Peninsula,” says Challenger. “When we learned that we could extend that experience to the mobile phones that people have with them while out exploring, the idea of an app seemed like the logical next step.”

AppCreatorPro founder Will DeLamater notes that tourism professionals recognize the power of mobile technology for visitors exploring new areas. “Smartphones are essentially a little computer in your pocket, and it is always connected,” says DeLamater. “When Lisa mentioned that travel today involves a lot of ‘planned spontaneity,’ we knew the app would be a great fit for ‘Toast Our Coast.’”

Visitors can access the app from the Toast Our Coast website (toastourcoast.com) or by snapping the app’s QR code directly onto their phones.

About WCT and Toast Our Coast

Delmarva’s Wine and Ale Trail promotes the 11 wineries and seven breweries that span Delmarva and are located in Worcester, Wicomico, Somerset and Dorchester Counties in Maryland, Kent and Sussex Counties in Delaware, and Accomack and Northampton Counties in Virginia. In partnership with the Ocean City Hotel-Motel-Restaurant Association (OCHMRA) and D3 Corp, WCT collaborated to create Toast Our Coast, Delmarva’s Wine & Ale Trail, and their efforts earned them the Marketing Partnership Award at the Maryland Tourism & Travel Summit on November 15, 2012.

About AppCreatorPro

AppCreatorPro is a division of eReadia LLC, and is the premier mobile publishing solution for businesses and organizations. The AppCreatorPro publishing platform enables entities of all shapes and sizes to push timely and relevant information to users via multiple mobile platforms, including iPhones and iPads, Android phones and tablets, and Blackberry phones and tablets.