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How a mobile app can help your small business

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How a mobile app can help your small business

If you are unsure about the importance of a mobile app for yourself and your business, consider:

  • Over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total cell phone subscribers. Nielsen predicts more smartphones than feature based, mobile phones by the end of 2011.
  • Between 1.9 and 2.4 billion monthly mobile searches on Google. A six-fold increase from two years ago. 33% of these mobile searches have local intent.
  • What people search for on their mobile device: 84% search for a business or store street address, phone, location, and other contact information; 82% search for online retailers; 73% search for a specific brand, store or website; 68% find the best price for a product or service; 63% search before making a final decision on a product or service.
  • Actions taken within one day as a result of a smartphone search: 68% visit a business online or in person at a store; 53% purchase online or in a store; 67% continue their research.
  • 93% of smartphone owners said that they use their smartphones while at home.
  • Nine out of ten smartphone searches results in an action such as making a purchase or visiting a business, while 24% recommended a brand or product to others as a result of a smartphone search.

[Source: MarketingZone]

Mobile search and discovery captures users at a more advanced and active stage of the decision-making process, so with smartphones and mobile search about to overtake desktop search, can you afford to ignore mobile?

Businesses can “tag along” inside the pockets of their clients with a mobile app. As we describe in the section on your mobile marketing plan, the mobile web app gives you the maximum flexibility for supporting your customers when they are out and about (although over 90% will use your app at home as well!)–those moments when they need your products and services the most.

By making it easy to connect with your business, you may see the kind of bump in sales that was experienced by Slice Pizza in Philadelphia PA. You can read their story here.