A recent report estimates that by 2016, mobile search will exceed desktop search. The following chart estimates the progress toward that game-changing state of affairs:

What does this mean for AppCreatorPro members? First, this cat is already out of the barn, to mix my metaphors. We know that over 90% of people use their mobile phones at home to search (who wants to get up off the couch to find out the weather on Friday or check out what movie is playing?), so even when desktop search is easy to do, people are eschewing [vocab word of the week] it in favor of their phones. So if you think that people aren’t viewing your products and services on the small screen, think again. And your job is to meet them where they are with fully mobile information and navigation, and not leave them squinting and cursing like we all do when trying to deal with someone’s website on such a small screen.

One way you can make sure they find your AppCreatorPro app and landing pages is to grab the mobile redirect code from the My Apps page and install it on your website (this feature will be available by Valentines Day!). That way, when folks search for you and visit, they will be sent directly to your mobile page rather than your desktop page. Makes a big difference! And because you designed your app to be really, really useful to your clients, they will be able to take action immediately, to give you a call or respond to an offer.

These capabilities are coming next week at AppCreatorPro. We have several enhancements to your service being tested right now, including the ability to grab the redirect code straight out of your account (rather than requesting it as in the past), and a very special new feature that will allow your clients to subscribe to be notified by email when you make updates to your app. Then, you can send an email out to your clients everytime you add or change something, so they know what they are missing if they haven’t checked the app recently.

I will have some more good news about feature upgrades next week when we go live. RSS feed, anyone?

ps. See Bill Gross’s blog post for more on search by clicking here.

Because AppCreatorPro apps run on the mobile web, they are designed to display on all major smartphone platforms through the smartpho. You will notice differences in the way that each platform handles the installation of home screen icons, for example. Click here for instructions on how to install apps on different kinds of phones.

The following is a list of the phones that we have tested for compatibility with our apps:

 
Please contact us and share your experiences with your phone and we will add to the list! Thank you.

The designers at AppCreatorPro will build a personalized custom app at a low cost with quick turnaround that Realtors™ can use to stay in direct contact with their client base. The app itself is a “mobile web app” that is easily updated and can be programmed with loads of dynamic functions. The app is delivered at no cost to the consumer and allows the Realtor™ to literally put “their face on the phone of their clients” says Diane Lucidi, CEO of GPAR.

Christopher Plant, a licensed Realtor™ and GPAR member, helped create the AppCreatorPro service and is very excited to be launching his product in connection with GPAR. “I am thrilled that Diane immediately understood the value of what our team has put together to give saavy Realtors™ the edge they need in an increasingly technically competitive market.”

The APP provides the functionality that customers need most: Realtor contact information, brokerage affiliation and listings, and maps, among other things. But the AppcreatorPro system is designed to include other individualized elements specific to each Realtor™. These individualized resources in the app include Testimonials, Video, Property Browse and Preferred Vendors Lists. In Christopher’s estimation, the most important piece of the APP puzzle is how easy it makes it for the Clients to share the APP with their friends and family, spreading the word about you via email, Twitter, and Facebook. The goal, says Christopher, “is to make your Client base your mobile marketing team!”

To learn more about AppCreatorPro visit the website at www.appcreatorpro.com or contact Christopher Plant directly at 215/740-2339 or email at plantastic@gmail.com.

About the Greater Philadelphia Association of Realtors:
The Greater Philadelphia Association of REALTORS® is a membership organization whose purpose is to provide education, information, and legislative monitoring for licensed real estate professionals and related service providers in the Greater Philadelphia area. Established in 1908, The Greater Philadelphia Association of REALTORS® is the “Voice For Real Estate in Philadelphia”.

About AppCreatorPro:
AppCreatorPro is a division of eReadia LLC, and is the premier mobile publishing solution for businesses and organizations. The AppCreatorPro publishing platform enables businesses and organizations of all shapes and sizes to push timely and relevant information to their users via multiple mobile platforms, including iPhones and iPads, Android phones and tablets, and Blackberry phones and tablets.

Each time they look at their phone, they see your logo on the homescreen. AppCreatorPro makes it possible for you to make eye contact with a customer every time they take out their mobile!

And with many choices of modules, you can maintain closer and closer connections with your customers.  Most importantly, give them the ability to share you and your app with all of their friends and contacts with the “Share My App” module. Or give them the capability to email you a question using the “Contact Me!” module. Provide your Twitter and Facebook updates with the “Social Media” module.

The system also supports videos, image galleries, maps and directions–anything you can think of to make it easy for your customers to connect. The sections or “keys” below give a good idea of the possibilities, straight from Christopher’s real estate app: